The Brief
Aramark entrusted us with managing the digital strategy for "El Gusto de Crecer," its sub-brand focused on children's nutrition. The goal was to establish it as a leader in school cafeterias, with a special focus on fighting childhood obesity. Through creative content and interactive workshops, we aimed to raise awareness among children about the importance of healthy eating.

The Concept
Eating well is the foundation for growing strong and happy. "El Gusto de Crecer" promotes fun, healthy eating by connecting with children through engaging and simple messages that show them how healthy food can be both exciting and delicious. Our goal was to transform mealtime into an educational and enjoyable experience.

The Idea
We developed a digital strategy centered on creating interactive posts and workshops. Through videos, games, and creative recipes, we taught children the benefits of a balanced diet. Posts included tips for choosing healthy foods and fun culinary challenges to encourage active participation. Additionally, workshops in schools became dynamic spaces where kids learned about nutrition while having fun. Each action aimed to impact children, parents, and teachers alike, promoting the mission of "El Gusto de Crecer" in the fight against childhood obesity.